RitualPass
A studio management and booking platform for small wellness businesses. Designed, built, and operated by one person, since 2025.
Year
2025 to present
Role
Designed, built, and operated
Status
Live and paying its own wayLive
Software for the owner who also teaches the 7am class.
RitualPass is the software a small studio runs its day on. It handles the things that quietly run the business: schedules, memberships, payments, client notes, the awkward email to the regular who hasn’t been in for a month. And it tries to stay out of the way the rest of the time.
The customers are yoga studios, pilates rooms, breathwork practitioners, small movement spaces with one or two rooms and a handful of instructors. The kind of place where the staff know clients by name and the brand is a real thing, not a logo. The software on offer comes in two unhappy halves: enterprise gym systems that assume a regional chain and a compliance team, or link-in-bio booking widgets that treat the studio like a Calendly account.
The thing I keep coming back to is that the real product here is the operator’s daily roster view, not the customer’s booking page. If it’s good, the whole business feels a little lighter.
What’s been built.
- Booking
Class and appointment booking
Drop-ins, recurring schedules, private sessions, capacity limits, waitlists that promote automatically, confirmations that go out without anyone having to chase them.
- Calendar
Schedules and studio calendar
One source of truth for instructors, rooms, and resources. Staff can edit their own availability without filing a ticket with the owner.
- Revenue
Memberships and packages
Recurring memberships, prepaid class packs, intro offers, gift cards, pricing rules that bend around real-life cases, and renewals that don’t silently fail.
- Payments
Payments and billing
Card-on-file checkout, subscription billing, refunds the owner can issue without an email to support, end-of-month reconciliation, and tax handling that matches the country they’re in.
- Clients
Client management
Profiles, attendance history, package balances, instructor notes, signed waivers. The kind of memory a regular expects a small studio to have about them.
- Operations
Studio operations
Roles and permissions for owners, managers, and instructors. Payroll inputs that come out of attendance instead of a spreadsheet. Daily reports that fit on one screen.
- Comms
Client communications
Confirmation, reminder, and cancellation emails. Broadcast announcements when something actually changes. Quiet by default. Nobody needs another newsletter.
- Storefront
Public booking page
A small, fast page the studio can hand out as a link or embed on its own site. It looks like the studio, not like the software underneath.
RitualPass ships most weeks. Lately that has meant promo codes and discounts, revenue reporting, and new public schedule layouts. It’s used by independent studios running real classes for real people. The roadmap is long and I’m not in a hurry.